On the heels of the announcement that BAZAAR June/July cover girl Christy Turlington will front the campaign for Calvin Klein Underware, the brand has named Rooney Mara the face of its latest fragrance, Downtown. The central push of the campaign is a television spot hitting in July, directed by David Fincher. Mara and Fincher, of course, collaborated on a film called "Girl with a Dragon Tattoo." The short film for Downtown is set in New York and follows a girl played by Rooney, who is breaking away from the "expected."
"We were thrilled to work with Rooney Mara for this
campaign," Catherine Walsh, senior vice president, Coty Prestige,
explains. "Her individuality and formidable talent resonate with the
incredible legacy of women who have been captured in Calvin Klein
advertising over the years."
P.S. I am so psyched, I can't even tell you.